Our
family (I am French & Julie* is -proud to
be- from Cornwall) began in 1989 with a small Bakery shop
in Aylesbury. In 1990, as a result of the increasing demand
a wholesale branch of the business started as well as
other shops in Berkhamsted, Chesham, Amersham all in Herts
and Bucks at the time. Over the years the wholefood organic
market has grown and it is now an accountable sector of
the UK economy. Breadlink ® UK
started in 2010 and Mymill in 2011 are
fully dedicated to the development of innovative bakery
ingredients and products such as sprouted flours
and mixes.
Anthony
my son is also a qualified baker with years of industry
experience. Focused on developing and delivering solutions
to our customers, we enable them to use our strengths
as a resource. We are committed to ensuring that our brands
and products are continually revitalised to keep pace
with changing consumer demands.
The
combined capability of our expertise, enables us to remain
at the forefront of the industry. Our company has a dedication
to perfection in the strict respect of tradition. Breadlink
® is actively working to supply the best selections
from France while covering some other baker's needs.
*Have
a look at what Julie is now doing and visit http://www.helichrysum-italicum.com
Our
Values
If
we opted for this type of trade is that we strongly believe
in the welfare provided by the consumption of organic
products. Of course in terms of our Food Hygiene, our
health but also for all the values that represent the
consumption of organic products in the food chain and
in respect for the environment.
Promoting
ethical organic foods : Organic food is the
only real alternative for our planet not to become a
real trash and so there is not anything on our plates.
So we have a duty to inform our customers and the general
public, educate if necessary ... We are among those
who think that our future is in our hands. Without being
alarmist, awareness must be rapid and widespread.
In
this, we agree with the "green attitude". .In
this, we can rely on our knowledge of dietetics and natural
products, our life experience to advise our clients on
the shelves including diet products.
However, we are just traders. We do not claim to go beyond
our capabilities. We therefore recommend to our clients,
whenever necessary, to consult health professionals for
any pathology beyond the scope of simple food hygiene.
Ethics
biological organic products on offer openings a wide range
of products : Our desire is to sell only high
quality products from organic origins. We want to maintain
a very wide range of products and strong experience over
20 years, the store offers a wide choice of brands. For
this reason we wish to remain independent, do not be franchised
to keep this freedom of choice, always select the best
products for their nutritional quality or efficiency and
not for financial profit is the product.
Please note that our store is known for providing a wide
range of brands and not always the most publicized!. This
is our difference we wish to preserve and make fun of
the most demanding customers.
Our
prices are calculated with the usual margins of the profession.
The difference in price with competition plays in one
way or another according to promotional campaigns .However,
organic products are more expensive than in traditional
commerce, it is true for several reasons:
- Organic
farming uses more labor and cost per square foot is
higher
- The
whole chain of organic is more concerned to ensure
that each stage has a fair compensation that everyone
is entitled to expect
- The
concept of organic fair trade is an economic reality.
Where
is the economic logic? We are confident that
in the long term organic food is cost effective at the
community level. But more expensive does not necessarily
mean higher budget ! Ethical organic nature means refusing
the waste. The abundance of food is to eat seasonal vegetables,
drink fewer soft drinks, learn to cook grains, perhaps
to spend more time cooking . It must also be willing to
devote more budget to food and probably happen far more
frivolous things. In 50 years, the food budget has been
shrinking in favor of other expenses, is there not a rebalancing
to find?
When
you eat organic, the effects are multiple:
- Improved
nutrition leads to better welfare
- Action
to citizenship for the preservation of the environment
- Limiting
Medical Costs
- Better
distribution of wealth.
Ethical
organic Provide an alternative to traditional trade :
A product of organic agriculture is more natural
than a product of conventional farming that you find in
the traditional trade. However, biological product does
not rhyme with "sanitized" or "tasteless",
it has taste, it is better, that's undeniable!
Ethical
organic attitude is quickly find the pleasure of eating
an organic apple, a cookie without sugar added !
All those who cook with organic products will tell yo
that the flavour is incomparable whether cereals, legumes
or vegetables or even better fresh food! Eating should
be fun, we are against the idea that you only eat for
food!
Also
what is the logic of supermarkets that open biological
lines ? Propose an organic section next to one
full of sodas or other! Is this reasonable? If the nature
of ethical organic develops producers and processors of
organic products will not suffer the same pressure as
in traditional commerce. Eventually, everyone loses. |
